Ascent is SocialCode’s learning management system. I was given full creative freedom around the theme of hiking to brand the platform however we saw fit. Taking ques from the abundanceof motifs that hiking the outdoors has to offer, we chose the name Ascent–branding the idea that upon engaging in all of the learning paths, you will have ascended the “SocialCode mountain.” Due to the limited opportunity to customize the UI, we leaned on beautiful imagery, handwriting, and drawn figures to add color and excitement to an otherwise monotonous experience. The brand was then extended across all peripheral assets.
Charlotte Exantus, Design Collaboration
Rachel Healey, Design Collaboration
2016 | SocialCode