SBX NOW

SBX NOW is one of the offerings Shadowbox decided to pivot to during the COVID-19 pandemic in early 2020. With the mandated closure of all of our studios, our business (like a majority of businesses worldwide) was at risk. With clients at home scattered all over the world, we needed a solution that provided our workout to them wherever they were, whenever they wanted. As the lead on this project, I had the site set up and designed through the uscreen platform, ready to accept content in just about a week. With the help of our instructor team, we had 43 videos and almost 21 hours of custom workout content available for our subscribers in under three weeks. With new content added weekly, our subscriber base continues to grow, propelling this projects to a very meaningful segment of the company revenue, with great future prospects even after studio re-opening.

SHADOWBOX | APRIL 2020