KO CLUB

As a boxing-fitness brand that aims to highlight authentic boxing training and technique, the Shadowbox team was looking for a new class type to introduce to our weekly rotation that provided a unique experience for our advanced clients. A few years prior, KO CLUB existed, so we decided to keep the name and relaunch it with a new look. By using a mixture of traditional athletic typefaces and modern typefaces, the KO CLUB logo embodies the Shadowbox brand with an old meets new expression. Through a variety of digital marketing and a limited-time capsule collection, we aimed to gain some hype around the smaller, higher-price point class that was taught exclusively by one of our top Master Instructors.

SHADOWBOX | DECEMBER 2019