NEW JAB CITY REMIX: CAPSULE COLLECTION

The New Jab City Remix Capsule Collection was a short run of products we launched for sale in-studios and online in April 2018. We used the artwork across clothing and gear to create a cohesive visual story in-studios. The New Jab City artwork was previously used on a run of products, but I re-envisioned its use and gave it a second life by adding in vibrant colors and new graphic use cases. I managed the entire process from product selection and design, through spec creation and print production, to inventory management and sales.

SHADOWBOX | APRIL 2019

Photography by Ari Weiss