LOVERS & FIGHTERS

Lovers & Fighters was the Shadowbox 2020 Valentine’s day in-studio activation. Primarily a client surprise and delight, we aimed to provide products and services that our core demographic would enjoy in-studio post-workout. Visually, I aimed to maintain an aspect of whimsy in a modern love-focused pattern that didn’t stray too far from our core brand imagery. As a digital focused identity, I wanted to take a few more risks with the typeface and stylistic choices than I normally would for our branded collateral.

SHADOWBOX | FEBRUARY 2020