NEW INSTRUCTOR SERIES

Shadowbox is a fast-growing boutique boxing concept. As the SBX team grows, new instructors are announced quarterly. Our instructors are the face and most important touchpoint of our brand, thus I wanted to provide a dynamic visual language that plays in tandem with the core Shadowbox brand for their individual announcements across digital and print. This consistent framework provides a familiarly visual cue to our clients, and also allows for their portraits, photographed by Ari Weiss, to shine through.

SHADOWBOX | DECEMBER 2018