SHADOWBOX
Shadowbox is a boutique fitness boxing studio in New York and Chicago. Opened in 2015, Shadowbox is “on a mission to empower you to discover your badass. [They] believe in bridging the gap between boxing and fitness to unlock your strongest body and mind.” As the Creative Director at Shadowbox, I was responsible for managing all aspects of the visual brand across digital and studio. During my time at Shadowbox I was responsible for all styling and art direction for our many photoshoots, created a Brand Guideline, oversaw the signage and visual components of our brand new studio in Chicago pre-construction through opening, developed multiple retail collections from pre-production through sale, collaborated with an incredible assortment of creators to create a whole new library of video and photo content, managed the website and the various UX changes need to for the constant addition of instructors and a new studio, and worked on all sorts of campaigns from flash sales, to instructor interest pieces, to our multi-channel in-studio and online events like Black Friday. Working for a company like Shadowbox means you have to be a problem solver, always up for the challenge of learning something new.
SHADOWBOX | JUNE 2018 - PRESENT
Videography & Photography by Edsel, Ill Gander, Ari Weiss
