PUNCH CARD

The Shadowbox Punch Card was a limited-time in-studio activation that challenged clients to complete a variety of tasks to earn a “punch” (or in this case a blue “X” stamp). If completed by the deadline, the reward for every finisher was 2 or 3 free classes. In visual form, this card utilizes key brand elements to execute the actionable component of this activation. To generate excitement, we encouraged progress sharing on Instagram. We had 100+ finishers across the New York and Chicago studios.

SHADOWBOX | JANUARY 2020